HSBC premier isn't doing so well. as we are their costumers, their global function is really great with no doubt. but in China, a transfer limit as 200,000 RMB yuan per day, and 50,000 RMB yuan per transaction(information from my mom's manager, isn't available online) is not convenient to use for rich people to do their business.
Although HSBC Premier is positioning itself as a personal banking services, but as far as i know from my mom's friends, they all using their personal bank account as well as their business account. so as they targeting rich people between 35-50 years old. the limit they sat up is hard to fit those people's business needs.
considering there is no rules in the Law as they should have this limit. they have to change the limit on the Premier services, even me was shocked as i thought it should have no limit at all at first.
Wednesday, 26 October 2011
Monday, 17 October 2011
HSBC is on the streets
have you seen those girls in red, HSBC logos shirts yet? they are smiling and giving candies, sending brochures to let people know that HSBC is here, in Canberra.
after i came here, almost every friend of mine does't know where HSBC is, even though it locate right next to the city centre's main door as it always choose main shopping mall to open their branch.
I think it is part of HSBC's promotion strategy and communication. they opened their branch in canberra for a while now, lots people still don;t know where it is. that's why they sending girls to streets to let people be aware of they are here.
next, the candies can give people a good image of the brand. if they only giving brochures it would feel like junk message hard to led to like the brand.
finally, the brochures will provide more information of the brand, what they do and where they are.
with this move, HSBC would like to be in the preference, to led people go the the branch or call.
in my opinion, HSBC should do better with the red T-shirts. it's not easy to see the logo, and not enough impress.
after i came here, almost every friend of mine does't know where HSBC is, even though it locate right next to the city centre's main door as it always choose main shopping mall to open their branch.
I think it is part of HSBC's promotion strategy and communication. they opened their branch in canberra for a while now, lots people still don;t know where it is. that's why they sending girls to streets to let people be aware of they are here.
next, the candies can give people a good image of the brand. if they only giving brochures it would feel like junk message hard to led to like the brand.
finally, the brochures will provide more information of the brand, what they do and where they are.
with this move, HSBC would like to be in the preference, to led people go the the branch or call.
in my opinion, HSBC should do better with the red T-shirts. it's not easy to see the logo, and not enough impress.
Pricing
pricing is basing on 4 fundamentals, including value, competition, costs,and legal& ethical issue.
as a marketer need to choose the pricing strategy considering these four factors.
on the other hand, as a customer, some time when I facing an unknown brand's product. the first fact i will consider is its price. if it's cheap, i will think it contain lower value than the higher price one.
there are lots of friends I know all think ' cheap means low value, expensive means good'.
When me and my mam just got here(AU) and passing by the bank advertising which says 6.0% p.a., I was interested in this ad, but my mam only said ' don't even think about it, it can't be safe'.
as we came from a place all the banks offering around 2.5% p.a. for a short term deposit, and my one year fixed term deposit only give me 2.7%p.a return. it was normal reaction from my mam.
Thus, the price of a product also reflects the value of the product. factors like competition, cost and legal$ ethical issue some time you can't tell just by the price without compete with others.
as a marketer need to choose the pricing strategy considering these four factors.
on the other hand, as a customer, some time when I facing an unknown brand's product. the first fact i will consider is its price. if it's cheap, i will think it contain lower value than the higher price one.
there are lots of friends I know all think ' cheap means low value, expensive means good'.
When me and my mam just got here(AU) and passing by the bank advertising which says 6.0% p.a., I was interested in this ad, but my mam only said ' don't even think about it, it can't be safe'.
as we came from a place all the banks offering around 2.5% p.a. for a short term deposit, and my one year fixed term deposit only give me 2.7%p.a return. it was normal reaction from my mam.
Thus, the price of a product also reflects the value of the product. factors like competition, cost and legal$ ethical issue some time you can't tell just by the price without compete with others.
Saturday, 1 October 2011
communication
I found dodo's TV advertisement is very interesting.
they don't have a branch in Canberra, but they do have a number of users in here.
Dodo is using a cute little blue bird as their unique image. I can see their advertise on TV quite often, and this is how I became awareness to dodo.
the advertisement shows the dancing, happy, cute blue little bird with the price and information of unlimited usage of their board band internet, so here i had knowledge of dodo. furthermore, because of the cute bird character, i also quite like dodo already.
Dodo's TV advertisement communication lead me go though awareness of the brand, knowledges of the product, liking their character. the next thing i will do is to check their web side, where full of the blue cute bird, and might call them conviction by them then purchase the product.
in my opinion, they've done a really good job on their TV advertisement. but in the conviction stage need to wait for more than 21 days is too long.
they don't have a branch in Canberra, but they do have a number of users in here.
Dodo is using a cute little blue bird as their unique image. I can see their advertise on TV quite often, and this is how I became awareness to dodo.
the advertisement shows the dancing, happy, cute blue little bird with the price and information of unlimited usage of their board band internet, so here i had knowledge of dodo. furthermore, because of the cute bird character, i also quite like dodo already.
Dodo's TV advertisement communication lead me go though awareness of the brand, knowledges of the product, liking their character. the next thing i will do is to check their web side, where full of the blue cute bird, and might call them conviction by them then purchase the product.
in my opinion, they've done a really good job on their TV advertisement. but in the conviction stage need to wait for more than 21 days is too long.
Friday, 2 September 2011
SD logic
About SD logic, It says every trade is base on service exchange, and the customers always be a co-creator to the product. Also the service could be in lots of formations.
In the financial service industry, follow this logical: the customer would be also providing services to the bank. we manege our account, we use our account , we open another account ...and so on those are all could be considered as services that we provided to the ban in exchange the bank's services.
In the financial service industry, follow this logical: the customer would be also providing services to the bank. we manege our account, we use our account , we open another account ...and so on those are all could be considered as services that we provided to the ban in exchange the bank's services.
Friday, 26 August 2011
Fake Apple
There are 25 fake Apple Store were found in KunMing,China. There are using the same shop design as the real Apple store, almost exactly the same as the real one. Some staffs who works in there thought they were acutely working for Apple.
The fake stores were exactly selling the real Apple products without permission from Apple.
However, the fake Apple store were selling very well, that's how they became 25 stores in KunMing. Apple only have 4 retail store in China locate in Beijing and Shanghai.
There are some customers complaining about the closing of the fake Apple stores.
Apple didn't say anything about the fake Apple store case.
I think Apple underestimate the needs of their products in China. The fake store were using and selling Apple's brand, logo and product. To Apple, It was free advertises and free selling agency. Although they did not use a legal way to bring the product to China, and with no permission. But they still bought all the products from an Apple store that locate in another country.
If I was the manager of Apple, I would be more than happy to see this. and the next step would be expand in China.
Services
There are so many banks in the world. Some branch of them, like banks in China, will dealing with hundreds of costumers a day.
When i was in Beijing, It always took me hours queening for the service. In a situation like this, you won't think they have a good service, the waiting time was much longer than the serving time.
They do have a queening system, but it's only a pice of paper , tells you what is your queening number and how many people are in front of you. This system does not really helping costumers in shorter their waiting time but only helps every one sit down and wait.
If I was the manager, I will open a online booking system, where customers can book a appointment online and see how crowded the branch might be in that selected day.
I will also add this booking system in the queening machine, and a text reminding function. in this case, the customers can choose from 1. book an appointment for another day; 2.get a number then go do something else and come back after close to their turn; 3. get a number and waiting here.
This could makes the exist costumers feel much better , and drive less new costumers to another bank.
When i was in Beijing, It always took me hours queening for the service. In a situation like this, you won't think they have a good service, the waiting time was much longer than the serving time.
They do have a queening system, but it's only a pice of paper , tells you what is your queening number and how many people are in front of you. This system does not really helping costumers in shorter their waiting time but only helps every one sit down and wait.
If I was the manager, I will open a online booking system, where customers can book a appointment online and see how crowded the branch might be in that selected day.
I will also add this booking system in the queening machine, and a text reminding function. in this case, the customers can choose from 1. book an appointment for another day; 2.get a number then go do something else and come back after close to their turn; 3. get a number and waiting here.
This could makes the exist costumers feel much better , and drive less new costumers to another bank.
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