Fake Apple

There are 25 fake Apple Store were found in KunMing,China. There are using the same shop design as the real Apple store, almost exactly  the same as the real one. Some staffs who works in there thought they were acutely working for Apple.

The fake stores were exactly selling the real Apple products without permission from Apple.

However, the fake Apple store were selling very well, that's how they became 25 stores in KunMing. Apple only have 4 retail store in China locate in Beijing and Shanghai.

There are some customers complaining about the closing of the fake Apple stores.  

Apple didn't say anything about the fake Apple store case. 

I think Apple underestimate the needs of their products in China. The fake store were using and selling Apple's brand, logo and product. To Apple, It was free advertises and free selling agency. Although they did not use a legal way to bring the product to China, and with no permission. But they still bought all the products from an Apple store that locate in another country.

If I was the manager of Apple, I would be more than happy to see this. and the next step would be expand in China.     

Services

There are so many banks in the world. Some branch of them, like banks in China, will dealing with hundreds of costumers a day.

When i was in Beijing, It always took me hours queening for the service. In a situation like this, you won't think they have a good service, the waiting time was much longer than the serving time.

They do have a queening system, but it's only a pice of paper , tells you what is your queening number and how many people are in front of you. This system does not really helping costumers in shorter their waiting time but only helps every one sit down and wait.

If I was the manager, I will open a online booking system, where customers can book a appointment online and see how crowded the branch might be in that selected day.

I will also add this booking system in the queening machine, and a text reminding function. in this case, the customers can choose from 1. book an appointment for another day; 2.get a number then go do something else and come back after close to their turn; 3. get a number and waiting here.    

This could makes the exist costumers feel much better , and drive less new costumers to another bank.

  

About Hsbc primer

The HSBC bank just opened their first branch in Canberra
As the HSBC's ad: The world's local bank.  The HSBC offers their customers a primer system,Which in my view is a way to create customer's loyalty and it could also be a prize.

The HSBC offering a lots benefit to its primer customers, for example, world wild transfer in minutes    without fees; primer cafe lounge; personal manager; better credit card policy; free 30 days travel insurance  , and so on...

Their primer policy is really attractive to those people travel a lot or doing global business. Because it's so easy to link different countries' accounts together and to manage , even though the local bank offering a much better bank account policy the costumers won't switch to the local bank.

HSBC is offering a special rate saving account in Canberra, as one of its marketing strategies, this saving account is offering a good fixed rate saving account for a term of 3 months and the rate is even better then the rate of a 6 months' saving account. Also there are lots of advertisements you could see like in most of the international airport.

In my opinion, HSBC is doing really well in the loyalty program. I found HSBC almost everywhere i'v been to, include Asia and EU, that is the biggest reason that keeps its international customers.