The HSBC bank just opened their first branch in Canberra
As the HSBC's ad: The world's local bank. The HSBC offers their customers a primer system,Which in my view is a way to create customer's loyalty and it could also be a prize.
The HSBC offering a lots benefit to its primer customers, for example, world wild transfer in minutes without fees; primer cafe lounge; personal manager; better credit card policy; free 30 days travel insurance , and so on...
Their primer policy is really attractive to those people travel a lot or doing global business. Because it's so easy to link different countries' accounts together and to manage , even though the local bank offering a much better bank account policy the costumers won't switch to the local bank.
HSBC is offering a special rate saving account in Canberra, as one of its marketing strategies, this saving account is offering a good fixed rate saving account for a term of 3 months and the rate is even better then the rate of a 6 months' saving account. Also there are lots of advertisements you could see like in most of the international airport.
In my opinion, HSBC is doing really well in the loyalty program. I found HSBC almost everywhere i'v been to, include Asia and EU, that is the biggest reason that keeps its international customers.
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