communication

I found dodo's TV advertisement is very interesting.
they don't have a branch in Canberra, but they do have a number of users in here.
Dodo is using a cute little blue bird as their unique image. I can see their advertise on TV quite often, and this is how I became awareness to dodo.
the advertisement shows the dancing, happy, cute blue little bird with the price and information of unlimited usage of their board band internet, so here i had knowledge of dodo. furthermore, because of  the cute bird character, i also quite like dodo already.
Dodo's TV advertisement communication lead me go though awareness of the brand, knowledges of the product, liking their character. the next thing i will do is to check their web side, where full of the blue cute bird, and might call them conviction by them then purchase the product.
in my opinion, they've done a really good job on their TV advertisement. but in the conviction stage need to wait for more than 21 days is too long.