have you seen those girls in red, HSBC logos shirts yet? they are smiling and giving candies, sending brochures to let people know that HSBC is here, in Canberra.
after i came here, almost every friend of mine does't know where HSBC is, even though it locate right next to the city centre's main door as it always choose main shopping mall to open their branch.
I think it is part of HSBC's promotion strategy and communication. they opened their branch in canberra for a while now, lots people still don;t know where it is. that's why they sending girls to streets to let people be aware of they are here.
next, the candies can give people a good image of the brand. if they only giving brochures it would feel like junk message hard to led to like the brand.
finally, the brochures will provide more information of the brand, what they do and where they are.
with this move, HSBC would like to be in the preference, to led people go the the branch or call.
in my opinion, HSBC should do better with the red T-shirts. it's not easy to see the logo, and not enough impress.
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