This set of services launched in HSBC China at May 2009. The services including "integrated family financial planning for education, medical, home mortgage and retirement services (information came from HSBC China Website)" .
The most important part in these services is the financial planning for education, as other parts are hard to take advantages from local banks. The main reason is the global convenience that HSBC provides.
China has a huge number of families that send their children study aboard and the three major countries they picked the most are US, UK and AU. HSBC recognised this needs of Chinese families and offering consolation on these three location.
On the HSBC China Official Website, in the HSBC Premier Family Service page, you can choose from a map where have those three location for consolation.
This is a very attractive service to the target market ,which is rich family have sending member study aboard ,as far as I asked. However, only few families actuarially know this service. As I know, all my Chinese friends who studying aboard, including UK and AU. Only one of them is using this service and her family is living in Canada, and almost all my friend who from China mainland only know HSBC is a bank but nothing about their global convenience services as HSBC Premier.
In my point of view, HSBC Premier is a great product, but with no enough advertisings. "The world's local bank" is no enough to introduce HSBC Premier.
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