In our group project, the product is focusing on the HSBC Premier services. We comparing it with major bank's VIP services.
1.HSBC Premier does not provide VIP rest room in airports while major local banks' VIP services providing it.
2.HSBC Premier does not provide good promotion on Golf play only 20% off on tickets, while major local banks even provide free play.
3.HSBC Premier does not provide unlimited transaction on online banking, while major local banks providing it.
4.HSBC only have 24 branches in mainland China.
These are the major weakness to competitors.
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